Does PR guarantee media coverage?

No serious agency can guarantee a publication: the editorial decision belongs to the outlet. What we do guarantee is the work that makes it likely — messages worth publishing, a prepared spokesperson and a relationship built with the person who decides.

How is it different from paid media?

With ads you pay and control the message; with PR a third party decides to tell it, which is why it carries more weight. Ads buy attention, PR builds credibility. They work better together than apart.

Is it useful if my company is small?

It's useful if you have something to say: a launch, a piece of research, a stance on your industry, a measurable social impact. Size matters less than having a story that interests someone other than you.

What happens if a crisis breaks?

Ideally the protocol is already written: who speaks, what gets said, how fast. If the crisis has already started, we step in anyway — but it costs more and recovers less.

With a monthly report: reach of coverage, tone, share of voice against your competitors and how perception evolves. Reputation metrics, not likes.

Public Relations

Public relations: join the conversation that decides your reputation

Press, opinion leaders, trade groups and authorities. We build the relationship before you need it, so that when you have something to say — or something to explain — they already know you.

Book a consultationSee what's included

Real reach

Your reputation is decided in rooms you're not in

An ad reaches whoever sees it. A well-built relationship reaches whoever decides what gets published, who gets invited and who gets talked about. This is what we work on, in this order.

Media outlets

Outreach, press releases and interview management with the people who decide what runs.

Opinion leaders

Identifying, negotiating with and activating the people who already have the audience you want.

Trade groups and associations

Institutional ties and presence in the rooms where your industry is defined.

Government and authorities

Dialogue tables, permit management and ethical representation of your interests.

Your audience

Events, activations and campaigns that turn coverage into conversation.

When something goes wrong

The first hours decide the rest

A crisis isn't solved with talent on the day it breaks: it's solved with a protocol written the month before. This is what happens when one exists.

00:00

hours since the story broke

00:00
The story breaks
An outlet publishes, someone comments, the phone starts ringing. If monitoring is running, you hear it from us, not from a customer.
00:30
The protocol kicks in
Who speaks, what gets said and what doesn't. Written beforehand, not improvised now. The half hour you save here is what prevents the statement you'd later have to walk back.
02:00
The spokesperson is ready
With key messages, a rehearsed Q&A and the uncomfortable questions already practiced in media training. It's not the first time they hear them.
24:00
Measure and correct
Real reach, tone of coverage and follow-up with journalists who published something inaccurate. What can be corrected gets corrected.

In short

Public relations manages what gets said about your brand when you're not paying to say it. At JEDA we work with press, opinion leaders, trade groups and authorities, prepare your spokespeople and monitor your reputation, with a monthly report that measures reach, tone and share of voice in your industry's conversation.

Sound familiar?

The symptoms we usually find

Your competitors show up in the media and you don't, even though you do better work.
You have no one to call when a damaging story comes out.
Your spokesperson improvises every interview and comes across differently each time.
Nobody measures what's said about your brand outside your own channels.

Reputation can't be bought the day you need it: it's built beforehand. We work with a partner team specialized in relationship-building — press, trade groups and the public sector — to open the doors that ads can't. We define your key messages, prepare whoever will deliver them, and sustain the relationship with the people who decide what gets published. When good news comes, there's someone to tell. When bad news comes, there's enough trust to explain it.

Deliverables

What this service includes

Strategic relationships

Media, opinion leaders, trade groups, authorities and key allies.

Communication materials

Press releases, key messages, Q&A, speeches and a corporate media kit.

Spokesperson preparation

Media training and speech coaching: interviews, panels and press conferences.

Media monitoring

Regular clipping, tone analysis and correction of stories with journalists.

Crisis management

Response protocols and contingency messages, ready before you need them.

Events and partnerships

Press conferences, launches, sponsorships, co-branding and sustainability.

Process

How we do it

01
Reputation diagnosis
What's being said about your brand today, who's saying it and how much room your competitors take up.
02
Messages and spokespeople
We define what you'll say, who says it and how they hold up under an uncomfortable question.
03
Relationship building
Outreach to media, opinion leaders, trade groups and authorities in your sector.
04
Monitoring and reporting
Clipping, tone analysis and a monthly report with reach, share of voice and recommendations.

Retail, industry, services, healthcare and the public sector. 300+ brands since 2017.