Media strategy
Goals, channels, budget and investment calendar.

Digital Marketing & Paid Media
Meta, Google, TikTok, LinkedIn, YouTube and programmatic buying, with one rule: every dollar has a destination and a metric. We optimize return on ad spend (ROAS) and cost per lead (CPA), week after week.
What grows, and in what order
01
Reach over the right people, not the cheapest ones. No sale yet: this is your brand entering the mind of someone who wasn't looking for you.
02
The ad stops being an ad and becomes a conversation. We measure what each one costs — the first number that truly matters.
03
The conversation closes. Only here does spend turn into return, and it's the only thing we optimize the investment against.
Awareness: they start to recognize you.
Real returns
Return on ad spend (ROAS) from accounts we manage. Every figure is backed by its case study, with the period and the full context.
Where we buy media
We're not a one-platform agency. We choose the channel based on where your buyer decides, not on which one we happen to like.
In short
Paid media is investing in digital channels — Meta, Google, TikTok, LinkedIn, YouTube and programmatic — with a strategy, a targeting plan and a measurement setup defined before spending. At JEDA we design the campaign, launch it, adjust it every week and report what each conversation with a potential customer costs, not just how many people saw it.
Sound familiar?
Diagnosis first: which part of the buying journey can move revenue fastest. Then we build campaigns where every ad leads to a page that repeats exactly what it promised. Google rewards that consistency with a better Quality Score: you pay less per click and show up more often with the same budget.
Deliverables
Goals, channels, budget and investment calendar.
Campaign structure, ad groups and audiences.
Static pieces, vertical video and copy variants.
A page that repeats the ad's promise, with a short form.
Weekly review, A/B tests and budget where it performs.
Remarketing by stage, sequences and cart recovery.
GA4, conversion events, UTMs and a monthly dashboard.
Investment
From$100/month
We don't require a minimum ad budget. We work with whatever budget your brand has and choose the goal that budget can actually meet. Consistency beats size: investing a little every month outperforms investing a lot once, because the account's learning compounds.
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Process
We audit accounts, pixels, audiences and historical results.
We define the goal, the buying journey, the messages and the campaign structure.
We produce the creative, build the campaigns and switch on measurement.
We iterate weekly on data and report what we learn.
Case studies
Health & beauty / Aesthetic clinic
We rebuilt the brand and the strategy of a clinic that was operating at a loss. Today it's the best aesthetic clinic in the country, the ceiling it hadn't broken in seventeen years is its monthly average, and the clinic grew in square footage and in services.
Services / Airport parking
Parking next to Newark Liberty International Airport, in New Jersey. We took on the brand practically at birth and today it moves more than five times the cars it used to, with the curve still climbing.
Retail, industry, services, healthcare and the public sector. 300+ brands since 2017.


























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FAQ
Still have a question that isn't here? Message us on WhatsApp and we'll answer today.
Keep reading
Paid media
How the real cost of a campaign is formed, what minimum budget makes sense and where every dollar goes.
SEO & Ads
The score that decides what you pay on Google Ads, and how your website's structure affects it directly.
Next step
30 minutes to understand your situation, tell you what we'd prioritize and how we'd measure it. No obligation.
Prefer to explore first? Browse the case studies or review the services.