Services / Airport parking
From newly opened to second in its area
- +450%Cars per week — and still climbingsince opening in 2023
- 63×Return on ad spend (ROAS)reference campaign
- #2Position in its area of the airport
The challenge
Victoria Parking opened in 2023 next to Newark airport, one of the busiest in the United States, with around 400 cars a week and no brand recognition. Across the street were operators established for years, with accumulated reviews and bigger budgets, fighting for exactly the same search: someone flying out tomorrow who wants to leave their car somewhere safe and cheap.
The solution
We took on an almost brand-new brand, so there was nothing to fix: there was everything to build. All the investment was measured against one thing: cars parked. Not clicks, not reach, not followers. Targeting was built on the moment of travel and the distance to the airport, and the content on what truly decides a booking in this business: the service has to look trustworthy, and the person receiving the car has to inspire confidence.
The execution
- Search and social campaigns aimed at bookings.
- Content and coverage to sustain reputation.
- Weekly measurement of cost per booking.
The work
