Technology / B2B services
From a catalog of services to an offer people can buy
- +1,700%Monthly revenueDec 2023 – end of engagement
- 18×Return on ad spend (ROAS)
The challenge
TechLab sold brand-name technology in a market where the product is identical in every store window and the only thing that sets you apart is how you present it. Their communication made hard to buy what was actually easy to want, and the brand didn't keep up: it didn't look the size of what it sold. To a consumer who compares prices on their phone before walking into the store, looking informal costs the sale.
The solution
We started with the brand. A full rebrand at the end of 2023: a logo built from the idea of the screen and the connection, a color system that holds up on the storefront and in the feed, and applications that go from the shopping bag to the store sign. On top of that we built the concept "look at this beauty", which treats every product as an object of desire instead of a spec sheet, and a content structure where every piece has a job: product, promotion or emotion.
The execution
- Full rebrand: brand, visual system and applications.
- Website architecture per service with conversion paths.
- A content template system and demo pieces.
The work
