Health & beauty / Aesthetic clinic
A seventeen-year ceiling, broken in months
- 38×Return on ad spend (ROAS)current monthly average
- 17 yearsof record revenue, surpassed — and today that's the monthly average, not the peak
- #1Award for the best aesthetic clinic in the country2024
- ExpansionMore square footage and more services in the catalog
The challenge
Seventeen years in business, and the clinic arrived in the red. In all that time it had never gone past a certain monthly revenue ceiling. The brand — a hand-lettered logo that was hard to apply — made it look small next to competitors that projected category, and the advertising wasn't finding the people who would actually book.
The solution
We started with the brand, because in aesthetics people buy what looks trustworthy before they read a single price: a full redesign with a system that works the same on the storefront, on the uniform, in the feed and in an ad. On that base we built paid media that chases booking intent, not reach — every dollar is measured against appointments, not followers. That positioning is what later allowed them to expand the service catalog and grow in square footage: when demand holds, the clinic can grow.
The execution
- Full rebranding with guidelines and applications, from storefront to uniform.
- Monthly content system for social media.
- Paid media segmented by treatment and purchase intent.
- Continuous optimization of cost per booked appointment.
- Communication of new services as the clinic expanded.
The work
