All case studies
Tourism / Inbound tour operator
A brand that stopped looking local
- EuropeThe market they were after, opened after the rebrand
- 2International trade fairs: Rotterdam and Lisbon
The challenge
Galamountain arrived in 2022 operating well, but with a goal its image wouldn't allow: entering the European market. They sold first-class experiences with a logo of gradients and overlapping elements that couldn't survive being scaled down or applied seriously. Next to a European operator, the brand made them look like an improvised local service, not the adventure operator they were.
The solution
A full redesign toward a sober, scalable brand that works on any surface, built to hold the gaze of a European buyer. On top of it we built a communication platform — "don't settle for just seeing it" — that puts the traveler at the center of the story instead of the landscape as a postcard.
The execution
- Rebranding: identity, visual system and applications.
- Communication platform and campaign concept.
- A system of pieces per destination and per culture.
The work
