Healthcare / Hand and brachial plexus surgery
The national reference in hand and brachial plexus surgery
- ReferenceIn hand and brachial plexus surgery, nationwide
- ≈×2Patient growth, year after year
- InternationalOrganic traffic and telehealth consultations from abroad
The challenge
We started at the end of 2024 with a one-line brief: position him. Hand and brachial plexus surgery is a specialty patients don't search for by name — they arrive searching for their symptom — and where trust is built before the first consultation. We had to make a real medical authority visible to people who don't know what to call what they have.
The solution
The work was pure positioning: turning a surgeon into the reference in his specialty. We built his personal brand on content that translates the specialty into the patient's language: what it is, when to operate, what to expect. Every piece enters through the symptom — the numb hand, the failing grip, the pain that won't go away — and leaves with the specialist's judgment. It's content that educates and, in doing so, builds the trust that later becomes a consultation and a surgery.
The execution
- Educational content by condition and by symptom.
- Case and outcome pieces with clinical judgment.
- Campaigns aimed at symptom searches, not specialty searches.
The work
