Brand strategy
Positioning, value proposition and archetype.
Branding & Identity
Memorable brands that earn their place in the customer's mind
Strategy, naming, visual identity and a system of applications. A brand with judgment, ready to operate across every channel.
In short
Branding is the work of defining what a brand stands for and translating it into a coherent verbal and visual system: positioning, name, identity, tone and applications. At JEDA we deliver that system documented in brand guidelines, ready to use in ads, social media, packaging and web.
Sound familiar?
The symptoms we usually find
- Your brand looks different in every piece and channel.
- The logo works on the storefront but breaks in digital.
- You can't explain in one sentence why they should choose you.
- You compete on price because nothing sets you apart.
We start with strategy: territory, audience and a real difference. On that base we build a visual identity, a tone of voice and a system of applications that survives day-to-day use, with clear rules so anyone can execute without breaking the brand.
Deliverables
What this service includes
Naming
Name exploration and availability checks.
Visual identity
Logo, palette, typography and graphic system.
Tone of voice
How the brand speaks, with do and don't examples.
Brand guidelines
Usage rules, incorrect uses and variants.
Applications
Stationery, social, signage, packaging and templates.
Investment
From$450
with brand guidelines, from $690
The exact scope is defined in the consultation, free and with no obligation: first we understand where your brand stands and what needs to move, and only then do we put the proposal together.
+593 99 595 4933 · same-business-day reply
Presentations
Branding & Identity proposals
Tearum
Brand identity guidelines · 29 slides
BlackPhone
Identity and usage guidelines · 23 slides
Montrail
Identity and brand platform · 22 slides
iSense
Concept and visual system · 20 slides
Process
How we do it
- 01
Immersion
Interviews, category, competitors and audience.
- 02
Strategy
Territory, difference and brand platform.
- 03
Design
Visual routes, refinement and the full system.
- 04
Delivery
Guidelines, files and support during rollout.
Case studies
Results in branding & identity
Health & beauty / Aesthetic clinic
A seventeen-year ceiling, broken in months
We rebuilt the brand and the strategy of a clinic that was operating at a loss. Today it's the best aesthetic clinic in the country, the ceiling it hadn't broken in seventeen years is its monthly average, and the clinic grew in square footage and in services.
Tourism / Inbound tour operator
A brand that stopped looking local
We rebuilt the identity of an Ecuadorian operator that wanted to sell in Europe. The change didn't just tidy up the brand: it opened the door to the market they were after and to two international trade fairs.
Retail, industry, services, healthcare and the public sector. 300+ brands since 2017.
Combine it with
It performs better connected to these services
FAQ
Frequently asked questions
Still have a question that isn't here? Message us on WhatsApp and we'll answer today.
Next step
Book your branding & identity consultation
30 minutes to understand your situation, tell you what we'd prioritize and how we'd measure it. No obligation.
Prefer to explore first? Browse the case studies or review the services.