Resources
Judgment before volume.
We answer the questions we get asked in meetings: how much it costs, how long it takes, how it's measured and what to prioritize first.
Paid media6 min readDigital Marketing & Paid Media
How much does advertising on Meta Ads really cost?
How the real cost of a campaign is formed, what minimum budget makes sense and where every dollar goes.
SEO & Ads7 min readDigital Marketing & Paid Media
Quality Score: what it is and how to raise it to pay less per click
The score that decides what you pay on Google Ads, and how your website's structure affects it directly.
Web development6 min readWeb Development & UX/UI
How much does a website cost, and what drives the price?
The variables that define the real price of a site, and how to know whether you're comparing equivalent proposals.
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